Perception is a result of dynamic relationships between our brains, nervous systems, emotions, and the world we encounter. Perception is about what we attend to and how we evaluate what we perceive. We all perceive different things in different ways.

Perception Principle in Conscious CommunicationOur perception is colored by our individual learning styles and sensory preferences. Our personal histories, present emotional states, expectations, and perspectives determine the meaning of what we encounter.

While one person may enjoy music or scent in a bodywork session, a sensitive will find the sensory input overwhelming. One person will find a salesperson’s attention helpful and another person may find it intrusive.

Personal history causes a small space to feel cozy to one person and claustrophobic for another person haunted by birth trauma. Sensory processing preferences causes one person to find a power point presentation fascinating, while another person who thinks in pictures finds the images distracting.

Cultural expectations cause a Northwesterner to find a New Yorker’s directness pushy and rude. A New Yorker finds the service in the south slow, while a southerner finds the dining experience leisurely.

How your message is received depends on the background and emotional state of the recipient, the sensory and temperamental preferences of that person, and the emotional, visual, and kinesthetic experience he or she has of your message.

Consideration of client perception requires that you

  • identify the specific perspectives of those you serve,
  • review the auditory, visual and kinesthetic nature of your message,
  • edit and maintain the qualities of the professional environment,
  • solicit feedback about the quality of the service you provide.

Sensory Processing discusses our varying sensory preferences for receiving information. It is helpful to understand that ways of paying attention to, and responding to the world differ. When you create a message of any kind you can review its auditory, kinesthetic, and visual impact. You can put yourself in the shoes of your audience and ask how they might experience this information differently from you. The integrity of your message includes consideration of those who will receive your message.

Temperament reminds you that how you experience and communicate information depends on how you relate to the world. The reception of your message also depends upon each recipient’s orientation to external stimulus.

Meaning reminds you that meaning is personal, not universal. It is essential to remember that each person will bring his or her own set of values to the experience of your service or your message.