The meaning of words, objects, events, spaces, our actions and the actions of others are colored by context, biology, culture, family heritage, personal values, beliefs, emotions, and the energy of the dynamic.
Perception is a result of dynamic relationships between our brains, nervous systems, emotions, and the world we encounter. Perception is about what we attend to and how we evaluate what we perceive.
Whether you are selling something, offering a service, or creating a compelling retail space, take the time to develop a clear message.
So much of our experience of physical spaces, services, and professionals is based on subtle and inexplicable elements.
Conscious and aligned communication involves the awareness that everything - every action, every object, and every interchange, is a communication.
In a world of too much information and short attention spans, it is easy to forget that we crave connection. We long to be cared about and treated kindly.
Despite the abundance of books available on the creative process and entrepreneurship, it remains nearly impossible to diagnose your own places of self-sabotage.
Your business identity is mirrored in the physical space of your office. Far too often, the experience we have of a physical space detracts from the identity of the business.