Insight vs. Information

When providing a service or presenting printed material it is easy to get caught up in the information we are disseminating.

We forget that information and insight are not the same thing.

We live in an age where every kind of information we could ever want is available with a web search.

However, when we want knowledge about a topic, we often resort to an expert who we know has more than just information. They have a grasp of the complexities and nuances of the subject and can offer different perspectives on the meaning of the information. We assume that they have a depth and breadth of experience relating to the area of information.

When we seek out a counselor, consultant, coach, therapist, or advisor of any kind, we are hoping that they will have knowledge and a capacity for understanding our specific needs and situation. Whether it is someone who comes to measure your windows for blinds, or the lawyer drawing up your will, you want them to have the knowledge required for their specialty, but you also want them to take into account your specific concerns and needs.

What sets apart any consultant, service provider or practitioner is when they provide not just information, knowledge and understanding, but insight.

Insight is exactly that – sight into the situation or the person. Depending upon the field, it can feel that the insight comes out of thin air. It is always the information we find most valuable from a specialist. It is the information that does not come from a search online or from interactions with most specialists in the same field. It is…unique information that is transformative in what it reveals.

Gifted and sensitive practitioners tend to have unusual ways of perceiving things that enable them to provide insight. Insight that comes in the form of observations they make as part of their service, or that informs the nature and quality of the service they provide.