Are you open for business? Here is a brief list of details to consider that can help you evaluate whether you are actively making yourself visible in the world.
Can We Find You?
- Does your contact information come up if we search for you on line?
- If you use only a cell phone do you say your name when you answer your phone. Is your name on your voice mail?
- If you have a business card, does it have updated information on you, does it include an email address? Do you carry your card with you?
Legibility of Your Studio Space:
- If you have a studio – do you have predictable hours?
- Are your hours posted at your studio, on line, on voice mail?
- If you have a studio at your house – is it legible where to park? Is there a clear and clean entrance, is it welcoming and safe?
- When you meet someone, do you have a succinct way to describe what you do and the nature of your work? (elevator speech)
- Are you at ease in sharing about yourself/your work? Does it feel good to talk about your work?
- Is there energy behind your words or are you apologetic or vague?
Your Web Presence:
- Do you have a web presence?
- If you don’t have a website, I suggest you consider creating a free blog. This gives you an online address to put on a card, it gives you a place to show your work for free and to put a bio and any other information you would like to share.
- If you have a website, have you gone thru it as a user? Is it easy to navigate?
- Do you have an artist’s statement on your website? Is it updated to reflect the work you are doing now?
- Is it easy to figure out how to contact you?
- Is the contact information correct?
- If you have a link to your email – does it work?
Many artists are introverts and find all forms of social media to be painful experiences. You can explore and research the different vehicles of communication and determine if one might be a format that can work for you.
Keeping Track of the Public:
- If you have a studio, do you have a book where people can leave email addresses?
- Do you keep information on people who inquire about, or purchase your work?
These are some of the most basic elements of being “open for business” in a clear and conflict free manner. If any of these pieces causes you discomfort or conflict, they are places to explore.