Visual Communication & Your Message

Whether you are starting a business or launching a website, all aspects of your message should be clear and inviting.

  • Create visual clarity by removing visual clutter and editing out what is unnecessary for your message.
  • Evaluate legibility by asking if a stranger would know what to do in your space or on your website.
  • Establish a welcoming or inviting tone.
  • Educate yourself about the aspects of your visual message that are essential to its power.
  • Find the passion behind the presentation or creation.
  • Determine the focal point in a space or your message.
  • Define and care for what is exceptional and unique in your message or service.
  • Create interest and depth by building complexity from simple principles.
  • Be realistic and educated about your audience and their needs and expectations.
  • Approach the communication with thoughtful attention to the details.
  • See your invitation through the eyes of the user or client.
  • Operate from a kindness that considers the experience another will have of your message.
  • Revisit your intention, the message, and the experience of the visual communication regularly.
  • Assess the effectiveness of your communication and what needs editing and maintaining on a regular basis.